Plum Hotel

Warna Brand : Blue Plum

Dengan mengusung konsep yang lebih segar dan berwarna, ZiRi Hotel management mengangkat brand dengan nama PLUM! Hotels.

Hotel Concept

  • Eco green Accommodation
  • Affordable
  • No Frills

Room Concept

  • Compact
  • Multifuction Aminities

Hotel Facilities

  • Millennial Spot
  • Lobby/ Convenience Store
  • Multipurpose Area

Features

  • Basic Bed & Bites
  • Self Service
  • Multifunctional

Location

  • Downtown
  • Market Place
  • Central Development Area
  • Nearby Public Transport

Nearby Education Familiy

Target Market

Hotel budget, Hotel bintang 2 dan Hotel bintang 3 yang memiliki kamar minimal 30 kamar dengan karyawan muda yang ingin berkembang dan belajar lebih detail tentang perhotelan.

  • Social Economy

    Individu Traveler, Transit Traveler, Couple Traveler, Study tour Group, Lower Supervisory.

  • Demographic

    Medium Low Income, Domestic Origin, Younger Age Market.

  • Psychological Factors

    Basic Need Fulfillment